Asian snack food brand Cafe Asia is launching ten lines into fully branded and dedicated freezers at 500 Iceland stores in November 2015. Iceland originally trialled Cafe Asia’s authentic frozen snacks in six of its megastore Food Warehouses back in May. Sales were so good that within two weeks Iceland and Cafe Asia were discussing a national roll-out.Trading for over 30 years, Cafe Asia is a family-run business producing authentic frozen Asian snack food products with a contemporary twist. Every product uses real herbs and spices and fresh ingredients, with no artificial additions. Ingredients are carefully sourced and quality is regularly benchmarked to ensure unique and delicious handmade, home-style snacks that meet Cafe Asia’s exacting standards. Cafe Asia’s fresh, authentic and delicious flavours are a perfect fit for Iceland as the brand continues to reposition itself in the marketplace. Nigel Broadhurst, joint Managing Director... Read More
We previously wrote about three popular Japanese snack foods that are having a big impact in UK food retail, but which snacks are big in Japan itself? Here we investigate. Snack foods in Japan are not just a passing phase: they first made an impact back in the 15th century when Samurai warriors conceived and created small portable foods with a long shelf life for the purposes of battle. Throughout history, Japanese snack foods have grown in popularity and business is booming.
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Katsu is one of Japan’s favourite Western-style foods. So, what is it? Simply, it’s a breadcrumbed cut of meat, not unlike a turkey escalope or schnitzel, usually served with shredded cabbage and a thick, salty and sweet sauce called tonkatsu sauce. On the side you’ll usually find rice, miso soup and tsukemono (pickled vegetables). There are two main varieties too, Tonkatsu and Torikatsu.Tonkatsu normally consists of either a pork fillet or a loin cut and the meat is usually salted, peppered, dipped in flour and beaten egg and then coated with panko (breadcrumbs) and deep fried. Torikatsu usually consists of a butterflied chicken thigh treated in much the same way as the tonkatsu with some Japanese sweet wine added before being coated in panko and deep fried. Read More
Following a controversy-induced slump in 2013, the frozen food market is creeping back to life, with slow but definite growth reported across the sector. We’ve looked at the fall and rise of the freezer aisle from the consumer point of view, but does it mean anything different for businesses? Data from Kantar Worldpanel shows that the frozen food market grew by 0.9% during 2014, and was worth £5.8 billion by the end of the year. Ready meals have begun to recover, with sales volumes increasing by 1.6% year on year, while the frozen savoury food sector has grown by 2.9%. Premium brands of ice cream, potato products and frozen savouries have all enjoyed notable value growth (between 3% and 5%).
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The food business is a competitive world, and connections are important – enter the Anuga Food Fair, a ten-in-one trade show based in Koelnmesse, Cologne, and running from the 10th to the 14th of October. Anuga has grown from year to year, and its expansion and popularity have led it to become one of the leading food fairs worldwide. Guests and exhibitors alike have the chance to make connections and soak in a wealth of fresh ideas, keeping them on top of the food trade game.Cafe Asia will be exhibiting this year, so please pop by to see us at the Frozen Food show, Hall 4.1, Stand D080.