Chinese New Year: an incredible spectacle

January 13, 2016 4:42 pm

Those that have been lucky enough to be in China or a Chinese area in a big metropolis outside of the country for their New Year will have seen first hand what a spectacle their New Year celebrations can be. The fireworks, paper dragons and money-filled red envelopes are bright reminders of their generosity and immense fun. And the variety of incredible foods that go along with the celebration is mind-blowing.

In 2016, the year of the monkey, New Year will be on February 8th, so let’s look at some of the cuisine and customs that make Chinese New Year a celebration like no other.

The traditional approach

Chinese culture is steeped in tradition, and New Year is no different. Markets brightly decorated with lanterns will sell clothing, decorations, food and fireworks. Meanwhile, houses will be given a complete clean in...

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Could 2016 be the breakthrough year for frozen food?

January 5, 2016 12:06 pm

2016 is set to be a big year for Cafe Asia. In 2015, we rolled out our range of frozen Asian snacks in Iceland stores across the country, following an enormously successful trial. We also took the Cafe Asia brand to Germany, to the trend-setting, market-defining Anuga trade festival, for the first time. This puts us in a great place to start the New Year, but what about the industry as a whole? Events at Anuga pointed the way: the demand for frozen food has risen and risen as consumers look for convenience, variety, and minimal expense in their less and less frequent shopping trips. For producers, meanwhile, there’s been a gradual recovery from the 2013 slump, with 0.4% growth in sales now sustained over two years. Frozen pizza, savouries and ready meals are the products to watch, all...

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