From quinoa to Quorn, coconut water to cauliflower pizza: the health food trend that began with the mainstreaming of organic foods is growing, and changing the way consumers make their food choices. Coupled with increased public health advertising, impending global sugar taxes, and a school meal revolution, it feels wrong to call healthy eating a trend.The European consumer’s love of healthy eating isn’t about to waste away anytime soon. This pursuit of health is not limited to food - people want to live better, smarter and, crucially, longer lives. Our quest for wellness in all aspects of life has played a part in this shift - people are making mindful food choices based on individual health demands, not just convenience.
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